McCallum

McCallum is an Affiliate Blue Ocean Strategy partner of the Australian Office UCSI Blue Ocean Strategy Regional Centre. The BOS formula is a globally recognised success story, encouraging and guiding businesses away from the red ocean and into blue, un-chartered waters to gain greater successmore info »
Our advertising work crosses many disciplines and many boundaries. As we challenge our clients to push their ideas, so we respond appropriately. Clients such as Bayer, Narva, Penrite and Morphy Richards have allowed us to show them what we can do - and then come back for more... more info »
Online is an often quoted and often mis-understood communications platform. In today's world, the net is everything and often replaces many of the traditional marketing techniques we used to all use. And a good web site is not just about creativity - but about creating something with longevity, that appeals to search engines and that personifies the brand better than anything else.more info »
Everything we do needs to be bold. Or BOLD. And a bold idea lends itself to different interpretations via different media - multiple pieces of a jigsaw that all fit together to build a strength greater than the sum of the collective parts.more info »
Flying Team - two words that epitomise the philosophy of McCallum. Everyone is a member of our flying team. It demonstrates our collective nous, and illustrates how we work together, drawing on a variety of resources and via different processes to reach for the sky, soar higher than our competitors and create other clichés that work equally well! more info »

Blue Ocean Strategy

Working with companies to educate and implement the Blue Ocean Strategic (BOS) process creates a whole new way of looking at the current strategy of the business. BOS provides a clear path of reflection on where a company is today and what differentiates it from their competition, it questions the everyday normal practice and breaks down the offering to market to reduce cost and raise value.

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Blue Ocean Strategy