The Team

McCallum is an agency.  You guessed that, right?  And like every other agency, we could say we’re different, we could say we’re unique.  We could even throw in cute words, like ’boutique’.  But of course, everyone is different, because when we entitled this ‘team’, we’re referring to the people.  And every person is different so we have different ideas, different opinions and a different focus.  So that makes us different and unique – like everyone else.  So we try to rationalise what we are – we try to listen to our clients, provide guidance where necessary, and instill in our people the conviction of having the courage to counsel.  We try to work hard at what we do, and we may not always answer the brief in the clients’ eyes.  But we answer the brief in new and innovative ways too – and that challenges the client to see things from the outside looking in.

In the same way, we challenge clients with innovative processes, such as Blue Ocean Strategy.  We talk about non-customers, and how we get them.  And thus we try to instill this approach in all our clients – looking forward does not mean you cannot look right or left!

And we challenge ourselves with different thoughts and ideas.  And we may be small – but we’re perfectly formed too!

Our Skills

In simple terms, McCallum is an advertising, marketing and communications agency.

We provide a variety of services to our clients, and often have to challenge ourselves to move into new areas when strong client relationships dictate a new approach or fresh forward thinking.   And we’ve grown too – appreciative of the fact that the world moves at a faster pace than we do, so if you’re not moving, you’re actually going backwards.  We tend to look at providing the service our client needs – and in some cases, an all encompassing one.    This could start with creative design, through to production and printing, receipt of the goods into our warehouse, storing of these until required and then despatched to one or hundreds of locations.  We do it for a number of clients – and we do it well.

However, in general terms, this is what we do:

• Advertising
• Marketing strategy, plans and implementation
• Communications and PR
• Web building through an innovative “Blocks” building system with our partner
• Brand creations, development and activation in retail

We don’t believe in being given work.  We need to earn it.  If that means pitching, or showing you our capabilities, we’re happy to.  Just drop us a line or give us a call…