How else to you get a dog’s attention? With food. Well at least the smell of it. Clever.
Purina Bark in the Park is ‘the day for you and your dog’, so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read. Advertising Agency: Ogilvy Auckland, New Zealand
