Why don’t organisations try and differentiate themselves more from their competitors?

I spoke at the International Management Consultancy monthly forum the other Monday evening and found, to no surprise from some of the attendees, that in todays tight, highly competitive markets, the young managers of today are stuck strategically thinking middle of the road. The audience came from all walks of consultancy, but the message was clear as several attendees spoke of the need for todays up and coming leaders to be more creative in their approach to strategic thinking, challenge the way processes and decisions are made, and look outside the box for future growth.
As a society we get stuck in the heard mentality. We stay safe stay within the confines of acceptable practices. It is the leader that breaks the shackles, takes educated risks in development, and tests new uncharted waters. This is the business leader that reaps the greatest rewards.
I challenge anyone reading this blog to take a step back from the everyday rigors of business, empty your mind and accept you know nothing of your industry, and then recreate the boundaries by approaching the future strategy from a non-customer perspective, and rebuild the services and/or products that you offer in the market today.

It’s not easy with the limits our experiences put on our minds, but the dividends can be enormous.