McCallum, keen to ensure our environmental footprint remains smaller than our shoe size has again committed to Greenfleet.
Greenfleet is an organisation who, following a period of assessment of the greenhouse gases produced by the company vehicles, then ensures a suitable number of trees will be planted to establish a biodiverse forest and offset over 20 [...]

Google accounted for 87.3% of all Australian searches during February, according to the latest data from Experian Hitwise.

The monthly search data report revealed an increase in Google’s dominance of the Australian search market. Google Australia accounted for 74.6%, an increase on the previous month of 2.8%, and Google.com 12.7% of all Australian searches.

Among other search [...]

Just read that for the first time ever, Facebook has beaten Google in the weekly assessment of visited web sites.  Facebook.com received 7.07% of all internet traffic, edging ahead of Google.com which had 7.03%.  Pretty blinkin’ impressive for both really.  It also means facebook’s market share was up 185% for the week.

Do you have an identity? You probably do, but is it the right one, does it accurately represent your brand as you see it now or as your customers see it now?  Or is it out of date?  We’ve worked with Sleep Doctor, a retail chain who changed their name from Rise + Shine back to Sleep Doctor (and all the [...]

Great Quotes…
“Choose a job you like, and you will never have to work a day in your life”
– Confucius

Am I alone in thinking Blogging sounds too much like dogging – both doing something you hope other people will like, but you never actually get to communicate with…?

Twittering?
We’re going to try. Whether it means anything remains to be seen.  Do people really read twitters and do people really care what you have to say, or is it a fad?  A way of showing people how many friends you have?  We all know about Facebook, yet I see friends on there with over [...]

Exceeding your goals and objectives in the cluttered world via Blue Ocean Strategy
Perhaps now it is time to look at the Blue Ocean and your non-customers?
As Einstein so wonderfully contributed, insanity is doing the same thing and expecting a different result.  By this we mean that if you are to focus your resources in expanding, [...]