What is an OCA™?

If you suspect your website could be returning better results or could benefit from a fresh perspective you are probably right. McCallum’s OCA™ or Online Conversion Audit is a unique methodology that rates the strengths and weaknesses of your website and suggests ways in which its performance (or conversion) could be improved.

An OCA™ can be the start of the development process, a check on where you are, a read out on a competitor or just the answer to a “what if?”. At the minimum it provides reassurance and a blueprint for further action. In brief, An OCA™ assesses your websites performance across our 12 main criteria and divides it into a total of 152 subsections.