Ontime Group

Ontime are a unique delivery service company.  Their business concentrates on organisations who currently run their own delivery drivers and transport, be it vans or trucks.  They specialise in creating unique partnership and management arrangements with these companies by taking over the control and ownership of both drivers and vehicles to work as contractors and provide these as and when required, thus avoiding issues with such as trucks that are off the road because of accident, breakdown and servicing, and providing replacement drivers during time of holiday or illness.

We were approached by Ontime to redevelop their brand and company’s strategy going forward.  They were aware their brand and image needed refreshing, but also required an experienced outsiders viewpoint to ensure they met their goals, while at the same time drawing on McCallum’s direct mail experience to help them convert a greater percentage of their mail-outs.  After McCallum completed intensive market research and facilitated a two day strategy workshop that included elements of Blue Ocean Strategy, it was agreed that a targeted DM piece would be the most effective strategy to move forward. The printing industry was chosen as the main target and therefore the creative piece developed was communicating directly to printers in a different, unique and cut-through way.  Results from this was a well above the norm response rate of 30%. We continue to guide, support and challenge Ontime in order to see them reach and exceed their targeted business goals.