Increasing your site’s ranking
Contrary to popular belief, it’s not that easy to guess the words that your prospective clients are using when searching on the web. We use tools to determine which phrases are actually being used in searches on your topic and also to measure the competitiveness of these terms. This enables us to identify opportunities that are achievable and will return results.
The outputs of SEO Research are:
- Suggestions of keywords likely to drive traffic
- Plan for key SEO landing pages for the website
Site recommendations:
- Minor site recommendations, including tuning existing content, and setting important page elements will be implemented via Blocks (our web partner and recommended provider given the unique service they offer)
- Larger site recommendations may be made for additional content to capitalize on SEO opportunities – this content would need to be created by the client.
Ongoing SEO
SEO is not a set up once and forget about it activity. For optimum results pages need to be updated regularly and web analytics can be used to determine how best to direct future efforts.
Monthly Reporting and Site improvements
- Key site metrics – visitors, traffic sources, bounce rate
- Sample keyword rankings, movement from last month
- Search engine traffic/conversion to goals
- Content performance
- Suggestions for improvement
- Improvements implemented when involving content changes to existing pages. Recommendations may be made for new content creation